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Friday, June 27, 2025

What it takes to provide and promote BBQ rubs


Ladies Can Grill BBQ rubs are again available on the market. Study in regards to the manufacturing course of, the flavour profiles of every mix and the place to purchase them.

Hearken to the BBQ Suggestions Podcast on

I’ve acquired some superb, thrilling information. These of you who subscribe to my e-mail listing or comply with me on social already know what I’m going to speak to you about, however I actually needed to enter element on my podcast as a result of I’ve been speaking to you guys about this for therefore lengthy.

My spice rubs at the moment are out there. Oh my gosh, this course of has been wild, prolonged, however rewarding and I’m so glad that I’ve my full line again available on the market for you guys.

Historical past of Ladies Can Grill Rubs

First, I need to offer you somewhat little bit of a backstory behind my rubs. I’ve three blends. I’ve acquired brisket, rooster and pork. I began creating these blends again in 2017 once I began out on the competitors circuit, I positively used a variety of pre-made bottled rubs on the market.

However I’m sort of a chef at coronary heart. I’m a cook dinner at coronary heart. I prefer to make my very own creations and my very own recipes. As you possibly can inform from, girlscangrill.com with all of the recipes I’ve on there.

Effectively, as I used to be competing, I needed to create rubs that I might really use that met the flavour profiles that I needed to current to the judges. I used to be in search of flavors of that salty, candy, peppery, somewhat bit of warmth to it, but additionally I’m in search of coloration as a result of I need to see that horny ruby purple coloration that you just get on a pork butt or in your rooster thighs.

So these are a few of the standards. After I was creating these rubs that I sort of set out for myself.

Effectively, in late 2019, Spiceology reached out to me they usually had been gracious sufficient to say, hey, we need to bottle your rubs we need to take your recipes, and we need to put them into bottles and promote them, you already know, wholesale, retail, and many others.

So quick ahead March 2020 and my rubs had been bottled they usually had been out there available on the market.

Effectively, when you guys recall what occurred in March of 2020, that’s when the world shut down on account of Covid. So the entire advertising launch and the whole lot was somewhat bit wonky as a result of we couldn’t fly out to Washington and movie all of the movies that we needed to movie and all that stuff. However evidently, the rubs had been a complete hit.

They had been actually, actually profitable. They had been picked up by retailers all through the nation. They had been offered internationally.

However then in 2023, Spiceology did some reorganization, and I noticed that I really needed to take my rubs and rebrand them myself. There have been additionally a few tweaks that I needed to make to my rubs that they simply weren’t capable of do on the time.


Bringing a Rub to Market

So I took on the entire operation myself with the assistance from Susie and Todd Bulloch of Hey Grill Hey. They’ve an organization referred to as Patio Provisions. That’s the place they do all the Hey Grill Hey rubs and sauces.

By means of Patio Provisions, they’re engaged on bringing on a workforce of people that they will sort of assist by the method too. The place I nonetheless personal my rubs, I deal with the entire particulars of what I would like the labels to seem like and all of that, however they actually assist join the dots to co-packers, to label makers, to suppliers, to shippers, to retailers, to wholesalers, and many others. they usually deal with all of the success for me.

So I’m so grateful to Todd and Susie of Hey Grill Hey. If it wasn’t for them, I don’t know that I’d be the place I’m at right now.

I’ve discovered by the method that it’s a prolonged course of, so I need to contact on that somewhat bit for you guys in case you’re enthusiastic about bottling up your personal spice blends.

Creating the recipe

Before everything, whenever you provide you with a recipe, it’s actually essential that you just measure the elements versus not not doing like teaspoons, tablespoons and cups.

However as a substitute measure it in grams and even half grams. That method whenever you take that formulation and you’re taking that recipe in weight, you possibly can multiply that. And whenever you multiply it evenly, it ought to style the identical, whether or not you’re making 100 kilos or one cup of the recipe.

In order that’s the principle factor. My unique recipe was positively all in teaspoons and tablespoons as a result of that’s how I cook dinner within the kitchen. However I’ve tailored it and created the brand new formulations.

Formulation testing

Regardless of which co-packer you do find yourself going with, you’re going to need to style the formulation that they make earlier than you begin to bottle it.

One of many main causes for that’s as a result of the granulated garlic that you just use in your kitchen might not be the identical one which they supply.

Or as an illustration, kosher salt. There are a couple of completely different manufacturers of kosher salt on the market, they usually’re every somewhat bit completely different of their weight and their granular texture. And so in the event that they’re utilizing one thing that’s somewhat bit completely different, it might be too salty or not salty sufficient.

So with my rubs, I gave them the recipes we labored on, the formulations. The Rooster Rub, they acquired excellent immediately. I used to be so pleased with how properly that one turned out. And I’m going to speak about every one among these rubs in somewhat bit.

With the Brisket Rub, I feel we did 4 or 5 revisions and similar with the Pork. We did 4 or 5 revisions. There have been sure notes such as you, you need to have a very good palate in terms of this.

There have been sure notes that I needed to be extra enhanced, just like the molasses flavors that you just get out of my pork rub with out amping up the chiles an excessive amount of. And the colour on my pork rub is tremendous essential as a result of I actually need that lovely mahogany bark. And I get that by pure flavors, by pure elements, I ought to say, not by like synthetic colorings or something like that.

So we acquired all of the revisions accomplished. They despatched them to me, I authorized them, after which I went and I acquired a label maker.

Labels

I really designed my labels myself. I used Adobe InDesign, which is sort of a high-end graphics product, however I’ve acquired some graphic design expertise.

So when you don’t have that sort of expertise, you’re most likely going to need to rent someone. You’ll be able to positively, like pencil it out, draw it out, or use an app like Canva to sort of get some concepts.

However you will need to use someone who has skilled software program, understands Pantone colours. Sort of can go into that in depth depth so that you just get the precise coloration and precise look and the whole lot that you really want.

One other factor is your vitamin elements. These are actually, actually essential. Your co-packer ought to present all that data for you together with your elements, with any allergens, so that you could present that to your label designer they usually can work all that out.

Then after getting your label design, you’re going to need to ship that off to the printer themselves. And there’s a couple of completely different printers. There’s like on demand printers which might be rather less costly.

The printer I exploit known as Revolution. And so they did a lovely, incredible job. I’m actually proud of them. They’ve acquired simply the appropriate sheen to them. They stick on right here nice. They did great.

Bottling

So then after you get your labels made, you get all of these shipped off to the co-packer and then you definately get on the schedule on the calendar to the place they begin bottling your rubs after which they begin placing the labels on them, after which they ship them out to you.

Ordering and success

And in my case, they ship them to Patio Provisions, which is in Saint George, Utah. And now they’re all within the warehouse and they’re out there to order on-line.

Talking of the ordering course of, when you’re going to do your personal spice blends, you additionally want to contemplate having some sort of a gross sales platform. I’m utilizing Shopify and Shopify is nice.

It’s seamed into my very own web site, after which individuals can order issues they usually pays with PayPal or bank cards, or there’s a wide range of completely different ways in which individuals pays for his or her merchandise, after which they will get them shipped immediately.

With regards to transport, you’re going to have to determine these prices, too, whether or not you cost your buyer transport or not.

And I’ve labored out sort of a flat price primarily based on weight, to make it not too dear for transport. However to cowl prices. So one bottle of rub when you ship it, it’s solely $5 by my retailer. After which when you get 2 or 3 or extra, relying on weight, then it’s solely $7.50. So I feel that’s fairly cheap.

The $5 doesn’t really cowl my transport value, however I actually didn’t need to increase transport prices to you guys an excessive amount of. So I’m completely satisfied to soak up that since you shouldn’t spend extra on transport than on the rub itself.


Brisket Rub

So now that we’ve talked about the entire strategy of designing rubs, I’m actually excited to speak to you guys in regards to the rubs themselves and the precise flavors.

All proper, so let’s begin with my Brisket Rub. My Brisket Rub is de facto sort of my all function rub. That is going to be the salt pepper garlic ahead rub that you just’re in search of for all issues beef. It’s made with kosher salt, coarse floor black pepper which is 16 mesh.

So it’s acquired some good texture to it. And granulated garlic. These are sort of the foundational flavors.

So like I stated something you’re going to place salt pepper garlic on. That is the rub to go to. However what makes my brisket rub so distinctive. I really like the odor. Are the chiles that I put within right here. So it’s acquired guajillo chile, so I might have gone with a extra conventional chile, however Guajillo has simply this lovely earthiness that I feel marries actually, rather well with beef.

It’s not spicy. It has extra of somewhat little bit of a floral observe, however once more earthy. After which I’ve additionally put cumin in right here. In order that accentuates the earthiness too. So it actually offers you sort of this wealthy umami taste combined with that salt, pepper and garlic. And since there are chiles in right here, you already know, you get somewhat little bit of that purple coloration additionally.

So it’s going to offer you a stunning bark. And I stored the black pepper coarse as a result of once I’m doing brisket I do prefer to have that coarse texture on my brisket.

Plus it’s coarse which is nice for steaks. So when you like cooking steaks and also you need to get a terrific seared crust on there, whether or not you’re doing that over a sear station on a grill or a forged iron and even on a griddle, that is the rub to make use of.

I additionally adore it on hamburgers. It’s nice combined in with floor meat. Like, when you’re going to only do like some tacos, you possibly can combine this with somewhat little bit of taco seasoning when you’re gonna do some floor beef tacos.

It’s additionally incredible on tri tip. I really made my rub from scratch once I was on Meals Community, and I cooked a tri tip with my rub, and it gained first place that day, and Rodney Scott stated it was the very best tri tip of the day.

Utilizing it on competitors brisket

Oh, and I would like fifth place on the Jack Daniels World Championship utilizing this rub. I acquired fifth place in brisket, so that you positively need to attempt it out. If you end up cooking brisket. I like to recommend that you just sprinkle this in your brisket and also you let it set in a single day. This doesn’t have any MSG.

None of my rubs have MSG in them. So when you’re doing competitors barbecue, chances are you’ll need to add somewhat MSG. After I’m competing, that’s what I do. However I additionally use this in my mop. So after my brisket has smoked after which when it’s time to mop it like sort of soak it in, it’s braising liquid. I really combine this with consomme with beef consomme and it simply provides extra taste and extra beefiness.

brisket slices and burnt ends at Jack Daniel's.brisket slices and burnt ends at Jack Daniel's.

As a substitute of simply the meat broth itself, you’re going to get extra of that Brisket Rub in there. After which I exploit it as a ending. Additionally, once I’m recreating the bark on the finish of my competitors brisket. So verify this one out. It’s out there now at GirlsCanGrill.com, and I’m additionally engaged on getting all of those out there on Amazon.

However for now they’re out there on my web site.


Rooster Rub

Now my rooster rub after all has salt pepper garlic in it. I imply just about all rubs do, but it surely’s a finer salt. It’s a finer pepper. And it’s finer garlic. Plus it’s filled with like citrus notes, like lemon zest plus rosemary and completely different herbs and naturally, some chiles in right here as properly, as a result of I like just a bit bit of warmth on it.

However it is a actually nice all function poultry rub. It’s referred to as Rooster Rub but it surely’s good on duck. It’s good on turkey, and it’s incredible on greens like asparagus or roasted potatoes. You simply sprinkle this on there with some olive oil or butter and it simply hits the spot.

All proper. Let me odor this and sort of describe it to you guys. Oh, you possibly can simply odor the herbs like like consider poultry seasoning or herb de Provence, which is a well-liked seasoning for poultry. It’s acquired these herbaceous notes. However you can even odor somewhat little bit of sweetness, some umami. After which there’s chiles in right here, as I discussed, however not not scorching scorching chiles.

Not scorching peppers. There’s like bell pepper. There’s paprika, some peppers which might be positively extra on the gentle facet. However assist give it that lovely purple coloration. After which there’s some citrus in there as I discussed. So once more this sort of like simply it makes your style buds get up. And that was my entire purpose once I was creating this one.

I needed the judges to have a satiating expertise. And when you don’t know what satiating means, that’s like when one thing’s in your mouth, a style is in your mouth and it simply makes your mouth water prefer it simply it simply kicks in these like glands in your mouth to only make your mouth water and make you crave extra.

And that’s what this rub is all about. Rooster Rub, when these judges go in and take that first chew of their rooster, I would like them to be like, oh my God, my mouth is watering, I would like one other chew. In order that’s what was in thoughts once I designed this. Now, once I had my different Rooster Rub with Spiceology, it was positively extra coarse.

And that’s one thing that I didn’t take care of as a result of it was onerous to cook dinner with in a contest with out grinding it. Now it’s positively finer, so that you do not need to grind it earlier than you set it in your rooster, which I’m so thrilled with. However when you additionally need to use this as a ending rub in your rooster, I do advocate grinding it then, as a result of then it’ll sort of disappear and dissolve into your sauce.

However once more, that is the Rooster Rub that I exploit in competitions.

Nevertheless it’s additionally incredible for yard barbecue. Whether or not you’re cooking entire rooster or rooster wings or rooster breasts or rooster tenders. Like I stated, I’m throwing it on my Thanksgiving turkey this 12 months. It’s only a good all function rub for all poultry and all veggies.


Pork Rub

Final, however positively not least is my pork rub. This was at all times my primary vendor as a result of it’s so distinctive. It’s so sort of completely different from different candy rubs on the market, different pork rubs which might be on the market.

And that’s due to the sugars that I exploit. This has brown sugar, cane sugar, coconut palm sugar, in addition to some honey granules.

So there’s all these completely different complexities of candy profiles. And that provides it this distinctive caramelization taste. Like I stated, that molasses taste that you just get from the brown sugar combined with the coconut palm sugar, it dissolves fantastically at completely different ranges as a result of a few of the sugar is coarse and a few of the sugar is okay. So it sort of creates a distinct layering of sugars, but additionally a distinct flavoring of these sugar flavors.

Nevertheless it’s not only a sweeter rub. It positively has depth as a result of there are many completely different chiles in right here. Once more, I’m all about chiles. I feel that chiles add the attractive coloration, however additionally they add the complexity of earth notes in addition to floral notes. And it’s acquired garlic as a result of I like garlic with my pork. So let’s go forward I’m going to odor this one for you guys.

Attempt to describe it. Yeah man I simply this one makes me smile prefer it’s simply so distinctive. I’ve had individuals from Germany emailing me saying, when is your Pork Rb coming again? I imply, actually individuals from all around the United States? That is the rub that they maintain asking for. Like, when is that this one coming again in inventory?

So I’m so glad this one’s right here. Oh, it’s simply you. You odor the sweetness. You odor the completely different caramelized flavors of the of the completely different sugars. And then you definately get sort of somewhat little bit of that warmth. Yeah. I don’t know. It’s identical to it’s so fragrant. And once more, it was crucial for me that the pure coloration of purple got here by by the completely different chiles, like paprika and the opposite chiles that I’m utilizing.

In order that whenever you put this in your pork that you just get that beautiful mahogany bark, that’s a precedence. Like second to the style. That was actually a precedence for me.

One factor that I really like about this model of my Pork Rub, in comparison with my different one, is that it’s a finer texture. It’s not as chunky. My final one was actually chunky and it labored nice. I competed with it on a regular basis and did rather well in pork with it, but it surely simply it was too chunky I feel, and a few groups had been somewhat bit hesitant to make use of it due to that.

Now it’s positively extra granular and it’ll soften extra evenly onto your pork. So I really like that. About this rub. This rub after all, is sweet on all issues pork like pork shoulder, pork ribs, pork chops, pork loin, clearly the whole lot that’s pork. However I do additionally adore it on greens. And I do like mixing my Brisket Rub and my Pork Rub as a result of my Brisket Rub is extra savory.

Once more, it’s extra of that salt, pepper, garlic. Mixing that with the Pork Rub, which is extra candy, actually offers a pleasant stability on actually nearly any sort of protein. The pork can be great on salmon and shrimp and different fish as a result of it simply has that good sort of little little bit of sweetness. And once more, that molasses taste that simply sort of melts and provides a lovely crust on something that you just’re cooking.


The place to purchase GCG Rubs

In order that’s it guys. These are my three rubs. They’re again in inventory now. I’m so thrilled. Thanks a lot to your endurance as I work to get these available on the market.

I would like you to hearken to the Pitmasters Podcast on December 16. We’re really going to do a Fb Dwell the place I’m transport these rubs to about ten completely different pitmasters. They’re going to style them for his or her first time and odor them, style them, and simply offer you their first total impressions of what they suppose.

So I’m somewhat anxious, somewhat nervous, however I’m additionally fairly assured as a result of these rubs are superior. They’re award successful, in any case. I imply, I’ve gained a number of awards with them. So tremendous stoked about it. I actually can’t wait to get these in your arms. Make sure to go to store.girlscangrill.com. You’ll be able to choose up one.

You’ll be able to choose up all three. You’ll be able to store and ship them to your loved ones and your pals for vacation presents. Nice stocking stuffers. Or simply get the entire Pitmaster pack and provides that as a lovely reward below $50 for this vacation season.

You can too discover my barbecue rubs at Pretzels Barbecue in Littleton, Colorado, at Missouri Barbecue Provide in Columbia, Missouri, and at West Coast Barbecue Store in Chula Vista, California.

If you wish to carry my ribs in your barbecue retailer. Please attain out. I’d like to get you all connected.

Oh, and yet one more factor.

On the facet of the bottle, you’re going to see a QR code. You’ll be able to scan that together with your telephone. It’s going to take you to my web site. You’re going to see footage of those bottles on my web site. For those who click on on that image, you’ll discover recipes that use every one among these. So that you don’t should provide you with concepts for your self.

You’ll be able to simply click on on that image and it’ll offer you you already know, like ten, 15 recipes or so that you could make with these rubs. So thanks guys a lot for tuning in. Once more, sorry about my hoarse voice. Subsequent week I’m going to carry you these turkey ideas that I’ve been promising you. So please tune in for that.


Tune into extra of my BBQ Suggestions podcasts or scroll across the web site for much more useful BBQ Suggestions.



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