Photograph by Diane Taylor
Guests to final week’s Licensing Expo got copies of License International, the official publication of Licensing Expo. And inside….for these of us not within the licensing enterprise, a lot of information. For instance:
“Kraft-Heinz’s legendary Kool-Support model has introduced a wave of latest licensing partnerships that mix daring taste with playful nostalgia. From lip balms to frozen delights to fizzy refreshments, Kool-Support is increasing its footprint in modern ways in which speaks to followers of all ages.”
Kool-Support? Who knew!
Or how about visiting Beanstalk.com and have entry to manufacturers like Febreze, Vicks, Braun, Craftsman, U.S.Military, Cheez-it, Tide, Frosted Flakes, Eggo, HotPockets and lots of extra!
Photograph by Diane Taylor
“And as Teenage Mutant Ninja Turtles (TMNT) wraps up its fortieth anniversary and Avatar: The Final Airbender celebrates its twentieth anniversary this 12 months, Paramount continues to spend money on these properties to have interaction followers in dynamic methods.”
**So reads a press launch seen on the present.
Names and pictures clearly may be very invaluable and at Licensing Expo a lot of conferences are held and plenty of pictures are exhibited to make the “offers” like these of Kool-Support and TMNT. I used to be shocked at how lots of the attendees stopped to have photos taken with the dwell variations of their favourite manufacturers.
I attended the present final Thursday and located that a lot of the pictures on show have been new to me or at the very least out of my expertise, but the present is celebrating 40 years. I’ve hooked up my video under.
