Rolling Stone has advised the historical past of rock for 60 years. Now it plans to inform that story in 60 minutes.
“Rolling Stone Presents: Amplified, The Immersive Rock Expertise” is coming to Illuminarium at Area15 starting March 12.
It is a wrap-around “immersive expertise,” a time period so usually utilized to such sights in Las Vegas. That is very true Illuminarium, which has scored with “Area” and “Lite Brite” in that very same 9,000-square-foot area.
“Amplified” incorporates the music of greater than 300 artists, and it is likely to be simpler to listing who isn’t represented. However the entire main artists over the historical past of rock, courting to Elvis and thru Chappell Roan, are represented. “Amplified” presents a whirling carousel of 1,000 pictures and 200 movies, projected on the venue’s partitions and flooring.
Visitors will embark on a walk-in expertise, promising to be in depth within the foyer, the venue’s opening act, because it have been. Kevin Bacon, the good actor and likewise half of The Bacon Brothers folk-rock tandem, narrates.
From a launch saying the venture, “Rolling Stone Presents: Amplified” was created by Model New World Studios completely for Illuminarium, “powered by the world’s most superior 4K laser projection, 3D audio and interactive applied sciences.”
Visitors will then be led by eight chapters dedicated to rock’s best artists, the message of their music, and the best way it formed not simply sound, however the world round it — from the hair, the automobiles, the garments to the followers and extra.
Brad Siegel, the tasks government producer and founding father of Model New World Studios, says the expertise is “a journey by rock ‘n’ roll and its affect on common tradition.
“It’s stuffed with breathtaking photos and music, however we knew it wanted to be greater than a wild trip; it wanted to be a narrative that explored the affect of the soundtrack of our lives as a result of tales convey individuals collectively, assist us interpret our experiences and discover which means.”
Illuminarium CEO Alan Greenberg says “Amplified” will ultimately be offered at his firm’s areas in Sydney, Barcelona, Atlanta and Toronto.
“We will consider no higher associate than Rolling Stone, the authoritative voice that has chronicled the historical past of rock, to embark on our latest, most unusual expertise,” Greenberg stated in a press release. “Our friends can be awestruck by the sound and pictures from flooring to ceiling. That is way more than a present — it’s a time machine for music followers of all ages.”
Rolling Stone CEO Gus Wenner states, “We’re proud to associate with Illuminarium and a top-tier artistic group to current Amplified, a strong story of rock ‘n’ roll — one which echoes our personal legacy and the deep cultural affect this music has made. Amplified is a uniquely immersive expertise and transports you thru the historical past of rock and roll — previous and current — by sight, sound, and movement.”
Unrelated to Illuminarium, Rolling Stone and its mum or dad firm, Penske Media Company, additionally introduced this month plans to buy actual property in Las Vegas to proceed the way forward for the Life is Lovely competition in some kind.
At Area15, photos of extra then 500 famend photographers and movie administrators are represented. We see the artistry of such professionals as Mark Seliger, Danny Clinch, Lynn Goldsmith, Anton Corbijn, Bob Gruen, Jim Marshall, Neil Preston, Janette Beckman and Pooneh Ghana.
“Music imagery is about experiences,” stated Jodi Peckman, government producer and former artistic director of Rolling Stone. “It’s in regards to the unbridled pleasure of concert events and our connection to our favourite artists. Each image tells a narrative, and ‘Rolling Stone Presents: Amplified’ has lots of of tales to inform.”
The expertise unites Siegel, a visionary former exec at TNT, TCM and Cartoon Community, with three-decade Rolling Stone veteran Jodi Peckman, working with Director of Pictures Meghan Benson and former Rolling Stone Government Editor Joe Levy. The expertise’s design and visible narrative is delivered by Pentagram principals Abbott Miller and Emily Oberman, with movement design by Good Firm and Oscar-winning Sound Designer Peter Lehman and Supervising Producer Kevin Wagner creating the sonic panorama.
Rolling Stone and Illuminarium’s are in an open-ended multiyear licensing partnership. It’s the major expertise at Illuminarium for the foreseeable future. As Greenberg says, “We’re placing lots behind it. We predict it’s going to have legs for a very long time.”
John Katsilometes’ column runs each day within the A piece. Contact him at jkatsilometes@reviewjournal.com. Comply with @johnnykats on X, @JohnnyKats1 on Instagram.
What: “Rolling Stone Presents: Amplified, The Immersive Rock Expertise”
The place: Illuminarium at Area15.
When: Each day from 11 a.m. to 10 p.m.
Tickets: Beginning at $40 for normal admission.
Info: Illuminarium.com/lasvegas.
